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    Ms. Isika Biswas's profile

    Name : Ms. Isika Biswas


    Designation : Assistant Professor
    Qualification : MHA, MBA
    Subject : Hospital Management & Business Administration
    Department Name : Management Studies
    Email ID : isikabiswas.bhm@gmail.com
    Address : Vill+Po: Madpur, P.S.: Kharagpur (Local), Dist: Paschim Medinipur, State: West Bengal, Country: India, Pin: 721149

    Degree name Institute Year of passing/awarded
    Master of Business Administration (Marketing) Indira Gandhi National Open University (IGNOU) 2025
    Master in Hospital Administration (MHA) Vidyasagar University 2024
    BBA in Hospital Management Vidyasagar University 2022
    • As an Assistant Professor of Hospital Management, Department of Management Studies, MIDNAPORE CITY COLLEGE, Kuturiya, Bhadutala, Paschim Medinipur – 721129, West Bengal on and from 1st July to till date.
    • Have done an internship for three months (February-May) in operations department at Apollo Hospitals, Kolkata in 2024.
    • Have done an internship for two months (September-November) at ASG Eye Hospitals (Kolkata) as a patient counsellor in 2023.
    • Have done an internship for two months at Glocal Hospital, Midnapore as a patient counsellor in 2022.
    • Have done an internship as a front office executive at Eskag Sanjeevani Multispeciality Hospital Pvt. Ltd. in 2021.
    • Have done a six (06) month computer course (CITA) from National Youth Computer Centre.
    Field of Specialization Research Area/ Areas of Interest
    Marketing Consumer attitudes towards organic products, Role of email marketing in customer retention, Artificial Intelligence in Marketing
    Hospital Management & Administration Patient Satisfaction, Healthcare Quality and Safety, Job Satisfaction of Hospital Employees
    Sl no. Subject
    1 PG Courses: Sales and Distribution Management, Service Marketing, International Marketing, Consumer Behaviour, Digital and Social Media Marketing, Hospital and Health System, Clinical Services Area
    2 UG Cources: Concept of Health, Advertising and Sales Promotion, Hospital Inforamtion System, Support and Utility Services, Medical Record Science, Marketing Management.

    International Publication


    Sl no. Title Author Journal Name ISBN/ISSN Page No/Internet DOI Impact Factor Year Link
    1 Overview of Indian Health Insurance Sector: Background, Policies, and Challenges Dr. Sisir Ghorai, Ms. Isika Biswas, Ms. Tanushree Dhara International Journal of All Research Education and Scientific Methods (IJARESM) 2455-6211 1892-1901 8.536 2024 View Link
    2 A Study on Stress and Job Satisfaction of Academicians: A Review of Literature Dr. Sisir Ghorai, Ms. Isika Biswas, Ms. Tanushree Dhara Journal of Emerging Technologies and Innovative Research 2349-5162 514-522 7.95 2024 View Link

    National Publication


    Sl no. Title Author Journal Name ISBN/ISSN Page No/Internet DOI Impact Factor Year Link
    1 A Study on Impact and Awareness of Organic Food among Consumers Sisir Ghorai, Tanushree Dhara, Isika Biswas. Mukt Shabd Journal 2347- 3150 DOI: 09.0014.MSJ 4.6 2020 View Link
    Sl no. Title of the Seminar/Conference/Workshop Year Role Venue Funding agency
    1 In-Person NPTEL Awareness Workshop 2025 Participant Midnapore City College
    2 A User Awareness Programme on “National Digital Library of India & NDLI Club” 2025 Participant Midnapore City College
    3 One-Day National Seminar on “Strategic Management in Hospital Administration: Trends and Innovations” 2024 Paper Presenter Midnapore City College
    4 4th Annual National Conference “MCCCON-2023” on “Food Informatics: Opportunities and Challenges” 2023 Participant Midnapore City College
    5 International Webinar on “Current Trends in Neuroimmune Pharmacology” 2021 Participant Midnapore City College
    6 International Webinar on “Recent Advancement in Biological Research” 2020 Participant Midnapore City College